Kraft, Inc., sells and produces millions of food products daily.
Kraft are committed to being socially responsible companies and good corporate citizens. Kraft is a recognized leader for its contributions to nutrition and health and was ranked best in class in a 2008 JP Morgan & Insight Investment study about the response of the world’s largest food companies to obesity and health-related concerns.
All of the worldwide Kraft factories pride itself on the value and safety of it’s employees. Each year the manufacturing facilities review all safety procedures and keep track of any injuries. In 2012 Kraft celebrated a 100% safe working environment for their facilities in New York. To reward the employees, Kraft wanted to offer a gift of recognition for all of it’s 130 employees.
They chose an custom watch with the Kraft logo printed on the watch face. This watch was offered in both a men’s a women’s version. On a sunny Friday afternoon , all employees were gathered for a meeting at which the plant manager announced the good news about the safety record, and then handed out the custom watches to every employee