Madison Square Garden is a multi-purpose indoor arena in midtown Manhattan in New York City. Located between Seventh and Eighth Avenues from 31st to 33rd Streets, it is situated atop Pennsylvania Station. It is the fourth venue to bear the name, the first two of which were located on Madison Square, with the third Madison Square Garden further uptown at Eighth Avenue and 50th Street. The Garden is used for professional basketball and ice hockey, as well as boxing, concerts, ice shows, circuses, and other forms of sports and entertainment.

Opened on February 11, 1968, it is now the oldest active major sporting facility in the New York metropolitan area. It is the oldest arena in the National Hockey League and the second-oldest arena in the National Basketball Association. Madison Square Garden is the third-busiest music arena in the world in terms of ticket sales, behind Manchester Arena and The O2 Arena, both in England.

In 2010, management at Madison Square Garden had internal discussions about recognizing the valuable and loyal employees who had reached 50 years of employment.  The manager of Employee Services contacted LogoTimeUSA.com for suggestions on high-end executive style watches which could be customized with the MSG logo.

After presenting several options , the MSG managers decided on an elegant Movado custom watch featuring a highly polished stainless steel band, and the classic black face known globally as the symbol of all Movado watches.

LogoTimeUSA.com designed a subtle light gray design for the watch face using MSG’s logo.  This color proof was  emailed to MSG management.   The custom watch was approved and produced in about 3 weeks.  The first year 3 recipients received a watch.  In 2011, 2 additional employees were presented with a watch, and the same for 2012.