Pulsar is a brand of watch and a division of Seiko Watch Corporation of America (SCA). While Pulsar was the world’s first electronic digital watch, today Pulsar watches are usually analog. They generally use the same movements as the lower-end Seikos
Seiko Corporation acquired the brand in 1978. The Pulsar brand serves as Seiko’s mid-grade offering and is positioned above the Lorus brand and below the Seiko brand of watches.
Pulsar watches are available in about 150 different models. Many have both men’s and women’s matching styles. Most styles have a stainless steel adjustable band. Several are available with a leather band.
Each year Pulsar introduces 10-20 new watches and discontinue some as well. As fashion trends change, so do watch styles. For example, over the past few years, large dials have become fashionable for men and women’s watches.
Pulsar also has a Special Markets Division which offers a smaller select group of watches that can be customized. These logo watches offer a cleaner dial face for prominent logo display. Logos can be printed in one color (the most common) or multiple colors. The logo watches offer the exact same features and guarantee as the Pulsar watches sold at department & jewelry stores.