The Advertising Specialty Institute® (ASI) today released groundbreaking global research proving promotional products deliver commanding advertiser recall among an average of 82% of recipients in every international city surveyed.
Promotional products remain a high-impact, cost-effective ad medium allowing even small companies to achieve as high an ROI as major corporations, according to ASI’s latest study. The comprehensive cost analysis provides buyers and sellers of logoed pens, caps, T-shirts and other branded items with powerful data to convince clients world-wide that ad specialties can increase sales and brand exposure.
Study results show promo products are consistently popular and persistent, with most people owning about 10 items they generally keep for six months, a far longer time period than any other form of advertising.
Although the list of most popular promo products has changed over the last 10 years, shirts, caps, bags and custom watches remain in the top ten most requested items by businesses. Logo or custom watches are available in a wide range of prices starting as low as $9.95. Each custom watch features a permanent printed logo featured subtly or boldly onto the watch dial. Many higher end watches are available in both men’s & women’s models.
Custom watches from companies such as Bulova, Seiko or Citizen are valued by the recipient and owned for many years. The watch is a permanent reminder of a business or event