10 Ways to Keep Your Sales Team Happy

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If selling your products or services requires a salesperson, your sales team is your most valuable resource.  Here’s how to make sure that they’re both happy and productive:

1. Keep them in the loop.

If you update your website without telling your sales team, you’re setting them up to look stupid in front of the customer. Nothing is more embarrassing than listening to a customers tell you what’s new in your own product set.

2. Don’t undercut them.

Your sales team should always be able to offer customers the best possible price.  Making it cheaper to buy directly on the website may increase your margins, but it will decrease revenue because all your best salespeople will leave.

3. Don’t over-hire.

Never hire more sales reps than your revenue can support. They’ll end up competing for the same business and getting in each other’s way.  Your company ends up looking unprofessional.

4. Be fair with sales leads.

Don’t save all the best leads for the top rep while sending the questionable ones to the other reps.  This may seem like a good idea because the top rep will close a lot of business, but it guarantees that you’ll never cultivate another top rep.

5. Advertise products not brands.

From a sales perspective, brand-oriented advertising is a waste of money. Instead, make certain that every sales and marketing campaign has a tie-in to the products that the reps must actually sell.

6. Pay commissions promptly.

If you wait until the end of the quarter or fiscal year to pay commissions, you’re disconnecting the commission from the behavior that generated the sales.  Paying promptly encourages sales reps to sell more.

7. Don’t play quota games.

Raising the quota every month so that nobody ever achieves a commission check or making established customers into ‘house accounts’ don’t pay commissions are both great ways to ensure that your salespeople leave, taking your customers with them.

8. Support their efforts.

Give your sales reps access to the people in your firm who can help them close sales.  Make certain that the most popular products are available to the reps if demonstrating them is important to closing a sale.

9. Keep sales targets reasonable.

It’s stupid to set ambitious targets intended to impress top management when you know that the reps cannot really achieve them.  It’s also stupid to openly praise reps who commit to absurdly high targets while demeaning those who set practical ones.

10. Give them time to sell.

Don’t overload your sales staff with administrative reporting and trackers that take up time that could be spent selling.  CRM may create great reports, but at what cost?

MACKA well received reward for any sales staff are custom logo watches.  These items can vary in price from $9.95 to $1,000.  Most watches are available in both men’s and women’s styling.  Watches are available with a leather band or the most popular stainless steel band.  Manufactures such as Seiko, Pulsar Citizen and Movado are all available for logo watch design.

Citizen Watches Introduces Eco-Drive

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Citizen Eco-Drive is the cornerstone of the entire Citizen Watch brand, demonstrating that there is a demand for high style, technologically advanced, ecologically conscious watches; and proving that advanced design and sustainability can co-exist.

The green technology of Citizen Eco-Drive watches is designed to provide the wearer a lifetime of use while having minimal impact on the environment.  The entire Citizen Eco-Drive collection features a permanently rechargeable lithium-ion cell and a seamless process. Light from natural and artificial sources, both direct and ambient, passes through the dial to a solar panel that converts it into energy.  A highly efficient IC chip then decides whether to use the energy or store it in the rechargeable lithium-ion cell for future use. Depending upon the model, this cell can hold the charge for anywhere from 6 months to 4 years without requiring additional exposure to light.  Since a Citizen Eco-Drive watch does not require a battery replacement, there is no need to worry about the disposal of batteries which, when improperly discarded, may leach hazardous chemicals into landfills.

Since 2010, Citizen began producing a small collection of Eco-Drive BM7090-51Awatches for the Special Markets area.  These logo watches offer the same quality and guarantees as watches sold at retail, but can be customized with an imprinted image on the watch face.  Logos or company names can be permanently imprinted with simple black or in custom PMS colors.  Prices range from $150.00 – $500.00.  The full collection of Eco-Drive logo watches can be seen at our web site.

Low Cost Custom Watches Fit Any Budget

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Siemens AG is a German multinational engineering and electronics conglomerate company headquartered in Munich and Berlin, Germany. It is the largest Europe-based electronics and electrical engineering company.

Siemens’ principal activities are in the fields of industry, energy, transportation and healthcare. It is organized into five main divisions: Industry, Energy, Healthcare, Infrastructure & Cities, and Siemens Financial Services (SFS). Siemens and its subsidiaries employ approximately 360,000 people across nearly 190 countries and reported global revenue of approx 73.5 billion euros for the year of 2011.

Siemens offers a wide range of electrical engineering and electronics-related products and services. Its products can be broadly divided into the following categories: buildings-related products; drives, automation and industrial plant-related products; energy-related products; lighting; medical products; and transportation and logistics-related products.

In 2012, Siemens sponsored a large 1 day event to open their new facility in Pennsylvania.  About 500 business people from the local community were invited.  Also, the media as well as employees were also in attendance.  A large buffet was catered, under a gorgeous white tent. 

Prior to the event, Siemens contacted LogoTimeUSA.com for gift ideas.  They stated that about 500 custom watches were required, but the cost the individual watches could only be about $25.00.  A sporty quartz watch with a black leatherette band was chosen.  At 6950SXthe end of the day, these custom watches were presented to the guests.  This low cost promotional watch featured the Siemens logo printed in black onto the watch face.  The watches were packaged into an oval long red tube.  The cost was only $24.95 each.


Pulsar Introduces New Logo Watches

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Pulsar is a brand of watch and a division of Seiko Watch Corporation of America (SCA). While Pulsar was the world’s first electronic digital watch, today Pulsar watches are usually analog. They generally use the same movements as the lower-end Seikos

Seiko Corporation acquired the brand in 1978. The Pulsar brand serves as Seiko’s mid-grade offering and is positioned above the Lorus brand and below the Seiko brand of watches.

imagesPulsar watches are available in about 150 different models.  Many have both men’s and women’s matching styles.  Most styles have a stainless steel adjustable band.  Several are available with a leather band.


Each year Pulsar introduces 10-20 new watches and discontinue some as well.  As fashion trends change, so do watch styles.  For example, over the past few years, large dials have become fashionable for men and women’s watches.

Pulsar also has a Special Markets Division which offers a smaller untitledselect group of watches that can be customized.  These logo watches offer a cleaner dial face for prominent logo display.  Logos can be printed in one color (the most common) or multiple colors.  The logo watches  offer the exact same features and guarantee as the Pulsar watches sold at department & jewelry stores.

Logo Watches for Great Clients

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Cable News Network is an American basic cable and satellite television channel that is owned by the Turner Broadcasting System division of Time Warner. The cable news channel was founded in 1980 by American media mogul Ted Turner.

While the news channel has numerous affiliates, CNN primarily broadcasts from its headquarters at the CNN Center in Atlanta, the Time Warner Center in New York City, and studios in Washington, D.C., and Los Angeles. CNN is sometimes referred to as CNN/U.S. to distinguish the American channel from its international counterpart, CNN International. As of August 2010, CNN is available in over 100 million U.S. households. Broadcast coverage extends to over 890,000 American hotel rooms, and the U.S. channel is also carried on cable and satellite in Canada. Globally, CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories.

CNN is an advertising supported basic cable channel.  It has a full-time advertising sales department staffed with over 100 men & women.  Their job is to sell available advertising time to local and national advertisers.

In 2011, the ad management staff wanted to offer a unique gift for it’s advertisers.  About 10 different items were reviewed.  They finally decided on a custom sport watch.  The watch had to have different dials colors but would yhst-15307108528362_2273_64102670have the CNN logo printed onto it.  LogoTimeUSA.com suggested an all metal sport diver style watch. 

The CNN logo was printed in white on the watch dial, and gift boxed appropriately.

Custom Logo Watches Up in Sales

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TREVOSE, PA – July 25, 2013 – Counselor® magazine’s annual “State of the Industry” report predicts record-breaking 2013 distributor sales for the ad specialty industry along with continued recovery from the U.S. economic recession.

Each year, the Advertising Specialty Institute® (ASI) surveys distributors and suppliers for the special Counselor “State of the Industry” issue, available in print and online each July. The 2013 report, considered the most important and influential in the promotional products industry, analyzes key sales, marketing and operational metrics used every day by industry practitioners.

Counselor‘s analysis of 2012 findings shows distributors increased sales, profits, order sizes, number of orders, marketing efforts and customer retention rates. Click here to read the report.

According to ASI research, the health/medical/hospital market remained the single biggest market at 13.8% of industry sales, an increase of 2.0 percentage points over 2011. The education/schools/universities market ranked second, again accounting for over 11% of total ad specialty revenues. Manufacturing (8.1%) and construction (5.8%) both rose, which likely reflects growing economic activity.

“As ASI’s research proves, the impressive return on investment (ROI) and high rate of advertiser recall for ad specialties are better than nearly any other medium in the world, which is why even the biggest companies continue to spend their money on promotional products,” said Timothy M. Andrews, president and chief executive officer of ASI. “And as Counselor’s comprehensive ‘State of the Industry’ report clearly shows, there are numerous opportunities for growth in the $19.4 billion promotional products industry, which is growing at an even stronger pace than the U.S. economy.”

The 152-page issue also offers winning tips and tactics and 10 growth strategies along with profiles of the 2013 Counselor Award winners – including Person of the Year David Nicholson – and the exclusive revenue ranking of the Top 40 distributor and supplier companies.

Highlights from the 2013 Counselor “State of the Industry” issue include:

  • Top 3 Products: Shirts, bags and writing instruments, per percentage of total 2012 industry revenue. T-shirts alone represent $2.7 billion of the $19.4 billion in total distributor revenues.
  • Bags Down: For the third year, bags declined in their share of sales, down to 8.7% of the market.
  • Vote for Profits: 2012’s elections helped increase sales of buttons, badges and bumper stickers by 48% over 2011.
  • Green is (Not So) Good: While nearly three-quarters (72.6%) of all distributors indicated sales of eco-friendly items were the same as in 2011, 7.2% more reported a decline than an increase.
  • Electronics Up: As a group, USB drives and other electronic/tech products now represent about 10% of the overall market.yhst-15307108528362_2263_6752879

Custom watch sales were up 8% over the previous year.  Higher priced executive style watches showed the largest increase while low cost digital watches had the greatest decline.  National brands such as Seiko, Bulova and Citizen remained the most sold.

Custom Watches Rushed in 1 Week

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Throughout the business year even the best planners make mistakes.  Or the phone rings , and it’s the business owner calling you at 5 PM requesting an impossible delivery date.  After screaming, crying  and admitting defeat, employee heroes solve the problem by taking advantage of companies that offer rush services.

Last week our phone rang and the owner of a large Texas energy company macklogosilverwas calling with a huge rush request a gift to be given out at a charity event.  In about 12 days they needed 100 custom printed watches delivered for a golf outing.   Many companies would have said “it’s not possible”.   But LogotimeUSA specializes in rush orders.  We contacted our manufacturer in China, made a special last-minute request and confirmed delivery dates.  In about 3 hours a proof was prepared and sent to the customer for approval.

The watch selected was a mid price executive style watch.  A one color logo MACKwas to be printed onto the watch face.  The customer need both men’s & women’s watch styles.  Each watch is packaged into a gift box.

Logo Watches from Seiko

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SEIKO believes that the wristwatch is an intimate accessory. The best watches live in harmony and interact with the wearer, and their functions offer a reassuring and emotionally satisfying bond.  SEIKO’s technological development is focused on the creation of ’emotional technologies.  Emotional technology creates the interaction between the wearer and the product.
Seiko manufactures 4 basic style of watches:  Mechanical,  Quartz, Kinetic, Spring Drive.  To further Seiko’s commitment to the environment, more and more watches are manufactured with the solar technologies.  Spring Drive is the most important new movement created by SEIKO since the quartz Astron in 1969. It is based on the foundation of all mechanical watch technology, a mainspring, but uses an entirely new system for time regulation that delivers the equivalent of 1 second per day accuracy, and, uniquely features, glide-motion hands that represent the continuous, even motion of time.
Seiko also produces a select group of watches exclusively for the Special Markets industry.  These logo watches have dials that can accommodate a custom imprint.  yhst-15307108528362_2263_6752879You can select from a large collection of watches with leather bands or stainless steel bands.  Custom imprinted information can include company logos  or product brand names.  These logo watches have the same quality manufacturing and Seiko’s full guarantee.  Most of Seiko’s Special Market collection is available in both men’s and women’s watch models.

Custom Sport Watches

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Last week I was watching the tennis match from Wimbledon England.  It was an exciting battle between 2 great athletes.  But what surprised me the most was that the players were wearing watches during the matches.

Over the last 20 years, watch manufacturers have redesigned their products with a greater sense of fashion rather than only functionality.  Sport watches are available in vibrant colors, extra-large dials and a wide array of timing options.

These watches are worn by both men & women for both a simple time piece as well as a fashion item.  Most watch manufactures are offering sport watches in both men’s and women’s styling .

yhst-15307108528362_2263_6082079Custom sport watches have been available for many years, but now can be designed with many options and features.  One popular style is the digital watch which normally features a numeric time display, an alarm, stop watch and date indicator.  These custom watches can have a company name boldly printed on the face or band.


Most digital sport watches are inexpensive, usually less than $25.00 each and can be purchased in many different color options.  Other custom watches have a casual recreation appearance but are low cost.  These are designed more traditional features such as a dial face with 2 or 3 hands.  Advantages of this style are large dials which can accommodate a more complex customized imprint


Custom Watches Awarded to Madison Square Garden Employees

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Madison Square Garden is a multi-purpose indoor arena in midtown Manhattan in New York City. Located between Seventh and Eighth Avenues from 31st to 33rd Streets, it is situated atop Pennsylvania Station. It is the fourth venue to bear the name, the first two of which were located on Madison Square, with the third Madison Square Garden further uptown at Eighth Avenue and 50th Street. The Garden is used for professional basketball and ice hockey, as well as boxing, concerts, ice shows, circuses, and other forms of sports and entertainment.

Opened on February 11, 1968, it is now the oldest active major sporting facility in the New York metropolitan area. It is the oldest arena in the National Hockey League and the second-oldest arena in the National Basketball Association. Madison Square Garden is the third-busiest music arena in the world in terms of ticket sales, behind Manchester Arena and The O2 Arena, both in England.

In 2010, management at Madison Square Garden had internal discussions about recognizing the valuable and loyal employees who had reached 50 years of employment.  The manager of Employee Services contacted LogoTimeUSA.com for suggestions on high-end executive style watches which could be customized with the MSG logo.

After presenting several options , the MSG managers decided on an elegant Movado custom watch featuring a highly polished stainless steel band, and the classic black face known globally as the symbol of all Movado watches.

LogoTimeUSA.com designed a subtle light gray design for the watch face using MSG’s logo.  order template rev.inddThis color proof was  emailed to MSG management.   The custom watch was approved and produced in about 3 weeks.  The first year 3 recipients received a watch.  In 2011, 2 additional employees were presented with a watch, and the same for 2012.


Logo Watches Awarded To Loyal Employees

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Zilliant, a technology solutions company that helps businesses make their numbers, today announced that 2012 was the company’s most successful year to date, achieving 80 percent subscription revenue growth and capturing significant share in key manufacturing and distribution verticals as the market for price optimization grows.

Zilliant provides companies with data-driven guidance, enabling smarter pricing and sales decisions to help businesses make their numbers. The Zilliant optimization platform uses advanced science in its price optimization and sales effectiveness applications to drive measurable financial results for B2B companies. Our flexible SaaS model enables customers to quickly and confidently improve their financial performance by integrating into existing systems and processes. Zilliant helps companies price more profitably and sell more effectively, driving top- and bottom-line growth of 5 to 10 percent or more.

In 2009, Zilliant contacted LogoTimeUSA.com to discuss the possibility of creating a custom logo watch featuring their corporate logo.  This watch would be presented to every employee who reached 10 years of service.  LogoTimeUSA suggested about 5 different logo watch options such as Movado and ESQ brands.

 Zilliant selected a contemporary ESQ stainless steel watch.  This stunning watch features quality Swiss movement , as well as a date indicator.   The 2 color Zilliant logo was imprinted onto the face of the logo watch.  Also, a personalized engraved message was added to the case back recognizing the employees 10 years of service.


The watches were presented by the company President to the employees at Zilliant’s annual employee conference.